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About the Client
Ploom is JTI's heated-tobacco device brand. Sold across global markets, in a category where device design decides the shelf. Garnet and Baize were the two new colorway releases for Poland.
What they needed
Launch CGI premium enough for a regulated category where every frame gets scrutinized before it ships. Product films for retail screens and social, with no live shoot on the budget.
How we helped
We built the campaign entirely in Blender. Device renders, material studies, motion. All CGI, zero live footage. Regulated categories leave no room for retouching mistakes. CGI gave the campaign full control, down to the reflection in the casing.
Outcome
28% first-week sales lift on the new releases. Approved and shipped through one of the strictest brand review processes in consumer goods.
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