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About the Client
FlyingPress is a WordPress performance plugin. It does in one plugin what most sites need three or four for. Our job was to make that land in 77 seconds, for people who have been sold speed before and stopped believing it.
What they needed
FlyingPress is a hard sell. The person buying it already runs a cache plugin, an image plugin, a script optimiser, maybe a CDN, and their site is still slow. Telling them to install one more plugin is a tough pitch.
So they needed a video that makes the case for one plugin doing all of it, in 77 seconds, and looks like a real product instead of the usual cheap plugin ad.
Pre-production
Before we built anything, we gathered the videos we wanted this to feel like. Clean product work, big confident type, good lighting.
Then we storyboarded every shot before building a frame, so we knew exactly what to make and didn't redo anything twice.
How we helped
We gave FlyingPress a hero launch video that makes their all-in-one case in 77 seconds. It leads their landing page, and a vertical cut takes the same story into paid social and ads.
Web and social cuts
We delivered the film in horizontal for the website and landing pages, and a vertical cut for social and sponsored ads. Same story, reframed shot by shot so nothing important falls off the edge on a phone.
Video breakdown
The full video, taken apart shot by shot: what each moment is doing, and how it was built.
Outcome
Approved and delivered in July 2026: the full video in both cuts, with sound design and voiceover, ready to lead the launch across their site, ads and social. Gijo signed it off in one line, "Yes, all good."
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