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About the Client
Nuva is a DTC personal care brand. The women's trimmer is their first hero product, and Amazon is where it had to win.
They came to us with a product and nothing else. We built the brand identity from scratch: color palette, logo, typography, packaging, the Amazon listing and product animations.
What they needed
Everything a first product needs to land on Amazon on day one: identity, packaging, listing images, A+ content, animation. All of it new.
One insight set the whole direction. The fear women bring to a trimmer is bumps, nicks and cuts, so softness could not be a styling choice.
How we helped
NUVA had a product and nothing else. We built their whole brand and Amazon storefront, logo, palette, packaging, listing images, A+ content and the explainer video, so they could launch day one.
Listing images
The listing is the shop. We designed every image on it: the lead shot, what is in the box, and a callout for each feature buyers ask about.
Packaging and unboxing experience
The box, the drawstring pouch, the thank-you card and the user manual. All of it drawn from scratch, down to the dieline the printer works from.
Outcome
NUVA sells on Amazon with the whole set in place. Every listing image, every A+ panel and the explainer film are ours, and the film plays in the listing's video slot.
The listing is live and shifts 100+ units a month. Customers name the packaging unprompted.
“I’m honestly so impressed with this little trimmer! First off, the packaging is so cute and compact, it immediately felt like a thoughtful, well designed product. I especially love the little storage bag it comes with. It’s super adorable and perfect for keeping everything together after each use, which makes it great for travel too.”
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