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About the Client
TUFFKING is a UK safety-boot brand. The Dynamic Trax is the outsole under their LYNX and KNOX models, and it is the star of this film.
Their campaign put it plainly: "This isn't just an outsole; it's a tribute to those who stand on the front lines every day."
What they needed
A launch film with the outsole as the hero. Grip and cushioning are hard to sell from a shelf or a still image, so the Dynamic Trax had to be shown working, layer by layer.
One film covering both boots, the LYNX and the KNOX, with every frame built in 3D. No product photography.
How we helped
Grip and cushioning are invisible on a shelf. We built the film in 3D so the outsole could flex, separate and be seen working, in shots no camera can take.
Outcome
The film ran at Enforce Tac, the tactical and law-enforcement trade show, and at The Emergency Services Show. Screens on the stand, boots in people's hands.
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