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About the Client
Hoek Home is a DTC furniture brand from Brooklyn. FLEX is their nesting tables: pieces that tuck into each other and pull apart when the room needs more surface. "Say hello to FLEX" was the launch campaign.
In Hoek's words, "we hear they're calling it the 'Swiss-Army Knife of Furniture'."
What they needed
A launch campaign that could sell furniture on a screen. Nesting tables earn their keep in motion, so the visuals had to show every stack, slide and reset up close.
Hoek wanted a full set of launch assets, film and stills, without a photo shoot anywhere in the pipeline.
How we helped
Furniture that folds has to be seen moving, and there was no product to photograph. We built the full launch set in CGI: films, lifestyle stills and assembly sequences, every room and finish rendered.
Outcome
A full campaign set, built without a photo shoot: films, lifestyle stills and assembly sequences, every room and every finish rendered.
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